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Document type:
Zeitschriftenaufsatz 
Author(s):
Schönbauer, Sarah Maria 
Title:
We Are Standing Together In Front: How Scientists and Research Groups Form Identities in the Life Sciences 
Abstract:
Reputation building and visibility represent pressing requirements for living and working in academia today. These demands have been key to the corporate world and are acted upon through ‘branding’ practices. ‘Branding’ has further been shown to impact on employees and workplace identities. In academia, researching identity work is especially important because of a competitive funding climate that requires research groups to resemble an outstanding image and reputation. At the same time, stable...    »
 
Keywords:
academia, branding, identity work, life sciences, research groups, scientist 
Dewey Decimal Classification:
300 Sozialwissenschaften, Soziologie 
Journal title:
Science & Technology Studies 
Year:
2018 
Pages contribution:
60-80 
Reviewed:
ja 
Language:
en 
Status:
Verlagsversion / published