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Dokumenttyp:
Konferenzbeitrag 
Autor(en):
Engel, Tobias; Lunow, Sascha; Fischer, Julian; Köbler, Felix; Goswami, Suparna; Krcmar, Helmut 
Nicht-TUM Koautoren:
nein 
Kooperation:
Titel:
Value Creation in Pharmaceutical Supply Chains using Customer-Centric RFID Applications 
Abstract:
This study proposes an approach towards generating value in pharmaceutical supply chains using radio frequency identification (RFID) technology. The approach focuses on the relationship between pharmacies, customers and manufacturers. Multiple explorative case studies were conducted and analyzed to identify potential areas for improvement in the supply chain (SC), and means of customer integration supported with Near Field Communication (NFC) devices. NFC is a standard for radio frequency commun...    »
 
Intellectual Contribution:
Discipline-based Research 
Kongress- / Buchtitel:
Smart SysTech 2012, European Conference on Smart Objects 
Kongress / Zusatzinformationen:
Munich, Germany 
Verlag / Institution:
VDE ITG 
Jahr:
2012 
Monat:
Jun 
Key publication:
Nein 
Peer reviewed:
Ja 
International:
Ja 
Book review:
Nein 
commissioned:
not commissioned 
Professional Journal:
Nein