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Document type:
Misc 
Author(s):
Skiera, Bernd; Abou Nabout, Nadia; Gerstmeier, Eva; Stepanchuk, Tanja 
Non-TUM Co-author(s):
ja 
Cooperation:
national 
Title:
An Analysis of the Profitability of Different Bidding Heuristics in Search Engine Marketing 
Publisher:
Technische Universität München 
Intellectual Contribution:
Discipline-based Research 
Year:
2014 
Key publication:
Nein 
International:
Ja 
Commissioned:
not commissioned