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- Document type:
- Konferenzbeitrag
- Author(s):
- Abou Nabout, Nadia; Skiera, Bernd
- Non-TUM Co-author(s):
- ja
- Cooperation:
- national
- Title:
- Brand Bidding in Paid Search: Just Cannibalizing or Increasing Profit
- Intellectual Contribution:
- Contribution to Practice
- Editor:
- Initiative, Wharton Customer Analytics
- Book / Congress title:
- Innovative Approaches to Measuring Advertising Effectiveness Conference
- Congress (additional information):
- Philiadelphia
- Year:
- 2013
- Month:
- Dec
- Key publication:
- Nein
- Peer reviewed:
- Ja
- International:
- Ja
- Book review:
- Nein
- Commissioned:
- not commissioned
- Professional Journal:
- Nein
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