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Skiera, Bernd;Abou Nabout, Nadia;Vogel, Steffen
Suchmaschinenmarketing: mit spitzer Feder rechnen
Bank und Markt
2012
3
38-41
Skiera, Bernd;Abou Nabout, Nadia;Gerstmeier, Eva;Stepanchuk, Tanja
An Analysis of the Profitability of Different Bidding Heuristics in Search Engine Marketing
2014
Skiera, Bernd;Abou Nabout, Nadia
PROSAD: A Bidding Decision Support System for PRofit Optimizing Search Engine ADvertising
Marketing Science
2013
32
2
213-220
Skiera, Bernd;Abou Nabout, Nadia
Gewinnmaximales Suchmaschinenmarketing
241-248
Digital Commerce: Online den Umsatz steigern: Wie Multichannel, Social Web und Mobile den Handel verändern
Schwarz, Torsten
marketing-BÖRSE
2013
Skiera, Bernd;Abou Nabout, Nadia
PROSAD: A Bidding Decision Support System for PRofit Optimizing Search Engine ADvertising
Proceedings of the 12th INFORMS Conference on Business Analytics & Operations Research
Boston
2012
Skiera, Bernd;Abou Nabout, Nadia
PROSAD: A Bidding Decision Support System for PRofit Optimizing Search Engine ADvertising
Proceedings of the 41st Conference of the European Marketing Academy (EMAC)
Lisboa
2012
Skiera, Bernd;Abou Nabout, Nadia
PROSAD: A Bidding Decision Support System for PRofit Optimizing Search Engine ADvertising
New Developments in the Practice of Marketing Science 2011-2012: Impact and Implementation
Washington
2011
Abou Nabout, Nadia;Skiera, Bernd;Stepanchuk, Tanja;Gerstmeier, Eva
An Analysis of the Profitability of Fee-Based Compensation Plans for Search Engine Marketing
International Journal of Research in Marketing
2012
29
1
68-80
Abou Nabout, Nadia;Skiera, Bernd
Brand Bidding in Paid Search: Just Cannibalizing or Increasing Profit
2014
Abou Nabout, Nadia;Skiera, Bernd
Rechnet sich Brand Bidding?
Absatzwirtschaft
2013
56
4
36-39
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