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Dokumenttyp:
Zeitschriftenaufsatz 
Autor(en):
Rahulan, Monika; Troynikov, Olga; Watson, Chris; Janta, Marius; Senner, Veit 
Titel:
Consumer Purchase Behaviour of Sports Compression Garments --A study of Generation Y and Baby Boomer Cohorts 
Abstract:
Abstract The growing trend to live a healthier lifestyle and increase quality of life is important for sportswear marketers worldwide. This study applied generational cohort theory to compare the consumer purchase behaviour of Generation Y and Baby Boomer cohorts with regard to sports compression garments. In this research, a simulation study was carried out in Germany, using eye-tracking technology. The study focused on understanding of consumer behaviour with respect to factors such as comfort...    »
 
Stichworte:
Consumer behaviour; sportswear; compression garments; generational cohorts 
Kongresstitel:
6th Asia-Pacific Congress on Sports Technology (APCST) 
Zeitschriftentitel:
Procedia Engineering 
Jahr:
2013 
Band / Volume:
60 
Jahr / Monat:
2013-09 
Quartal:
3. Quartal 
Heft / Issue:
Seitenangaben Beitrag:
163--169 
Nachgewiesen in:
Scopus 
Reviewed:
ja 
Sprache:
en 
Angenommen (von Zeitschrift):
28.05.2013