Evaluation of Open Innovation in B2B from a Company Culture Perspective

Document type:: Zeitschriftenaufsatz
Author(s):: Katsikis, Nikolaos; Lang, Alexander; Debreczeny, Csaba
Title:: Evaluation of Open Innovation in B2B from a Company Culture Perspective
Abstract:: This article is written for innovation managers, business developers or employees in similar positions in a company selling in a B2B environment. Decision criteria are presented which will help to find the right open innovation tool for the desired goals and also for the given company culture. Aiming to increase business successfully by involving externals cannot be seen independently of the attitude and openness of an organization as a whole to this approach.
Keywords:: Open Innovation; B2B; Decision Criteria; Innovation Culture; Company Culture
Dewey Decimal Classification:: 620 Ingenieurwissenschaften
Journal title:: Journal of Technology Management & Innovation
Year:: 2016
Journal volume:: Volume 11, Issue 3
Pages contribution:: 94 - 100
Reviewed:: ja
Language:: en
Fulltext / DOI:: doi:10.4067/S0718-27242016000300011
Print-ISSN:: 0718-2724
Notes:: Innovation & Kreativität
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