Product-Service Systems for Increasing Customer Acceptance Concerning Perceived Complexity

Schmidt, Danilo Marcello; Mörtl, Markus

2015_Sd_Mö_PerceivedComplexity.pdf

If you experience problems opening the document, please try this link.

Document type:: Konferenzbeitrag
Author(s):: Schmidt, Danilo Marcello; Mörtl, Markus
Title:: Product-Service Systems for Increasing Customer Acceptance Concerning Perceived Complexity
Pages contribution:: 77-82
Abstract:: This paper investigates the potential of product-service systems (PSS) to increase customer acceptance concerning perceived com-plexity. First, a literature review was conducted to investigate the influences of perceived complexity on the customer and user. We analyzed aspects like price complexity or availability of product information. Based on those aspects, we investigated if PSS-design supports to increase customer acceptance and we found three levels of PSS’ potential: strategic issues, the business model and additional services. A case study from automotive industries applies our approach and three concepts to increase customer acceptance were built. «
This paper investigates the potential of product-service systems (PSS) to increase customer acceptance concerning perceived com-plexity. First, a literature review was conducted to investigate the influences of perceived complexity on the customer and user. We analyzed aspects like price complexity or availability of product information. Based on those aspects, we investigated if PSS-design supports to increase customer acceptance and we found three levels of PSS’ potential: strategic issues, th... »
Keywords:: Product-service systems; product and service design; customer acceptance; perceived complexity; customer perception
Book / Congress title:: Asian Design Engineering Workshop (A-DEWS)
Organization:: The Hong Kong Polytechnic University; Design Society
Date of congress:: 29.-30. Oktober 2015
Year:: 2015
Quarter:: 4. Quartal
Notes:: Entwicklungsprozesse
Semester:: WS 15-16
BibTeX