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Document type:
Masterarbeit
Author(s):
Daniel Ruflin
Title:
Innovation Ecosystems in the Race to Autonomous Driving: A Comparative Case Study of Four Automotive Manufacturers
Abstract:
We started with the ecosystems concept and analysed whether the concept applies to the automotive industry in an innovative case study regarding autonomous driving. Four cases have been analyzed and the outcome has shown that cooperation in the automotive industry is not a new concept. However, to make cooperations successful more research is needed to analyze psychological factors and management behaviour in strategic decision making as well as in day-to-day operations. So far companies prefer...     »
Keywords:
autonomous driving, automotive manufacturers, innovation ecosystems
Subject:
WIR Wirtschaftswissenschaften
DDC:
330 Wirtschaft
Advisor:
Ritter, Ann-Carolin
Referee:
Welpe, Isabell (Prof. Dr.)
Year:
2022
Language:
en
University:
Technische Universität München
Faculty:
TUM School of Management
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