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- Title:
The impact of storytelling on innovation: A multi case study
- Document type:
- Konferenzbeitrag
- Author(s):
- Kammerlander, N., Dessi, C., Bird, M., & Floris, M.
- Non-TUM Co-author(s):
- ja
- Cooperation:
- international
- Book / Congress title:
- Academy of Management Meeting
- Congress (additional information):
- Vancouver, Canada
- Year:
- 2015
- Commissioned:
- not commissioned
- Technology:
- Nein
- Interdisciplinarity:
- Ja
- Mission statement:
- ;
- Ethics and Sustainability:
- Nein
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