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- Dokumenttyp:
- Zeitschriftenaufsatz
- Autor(en):
- Uhrich, Sebastian; Koenigstorfer, Joerg; Groeppel-Klein, Andrea
- Nicht-TUM Koautoren:
- ja
- Kooperation:
- national
- Titel:
- CSR wins the cup – how social activities leverage commercial sponsorships
- Intellectual Contribution:
- Discipline-based Research
- Zeitschriftentitel:
- Advances in Consumer Research
- Jahr:
- 2012
- Band / Volume:
- 39
- Seitenangaben Beitrag:
- 528-530
- Reviewed:
- ja
- Key publication:
- Nein
- Peer reviewed:
- Ja
- International:
- Ja
- Book review:
- Nein
- commissioned:
- not commissioned
- Professional Journal:
- Ja
BibTeX