REACH‘s communication and dissemination strategy aims at the consistent communication of REACH’s unique selling propositions and the project’s outcomes towards the general public, end-users, key stakeholders, public authorities, technology developers and the scientific community. Key features of the strategy are the tailoring of means, messages and languages to specific stakeholders, the stimulation of stakeholders towards change and action, the combinational of emotional and rational elements, the explicit addressing of fears related to ethics and security/privacy, and the stressing of REACH’s systematic development procedure as a quality-ensuring feature. In this deliverable report, the strategy is outlined in detail and translated into specific dissemination/communication elements, a Gantt chart schedule, and detailed plans. Based on progress in interlinked tasks and work packages (e.g. system architecture, stakeholder analysis, IP and business strategy, etc.), the communication/dissemination strategy and plan will be realigned and updated on a periodic basis throughout the project. The consortium members will utilize this deliverable report when performing dissemination/communication activities and use the specified guidelines, ready-made elements and plans provided.      «

REACH‘s communication and dissemination strategy aims at the consistent communication of REACH’s unique selling propositions and the project’s outcomes towards the general public, end-users, key stakeholders, public authorities, technology developers and the scientific community. Key features of the strategy are the tailoring of means, messages and languages to specific stakeholders, the stimulation of stakeholders towards change and action, the combinational of emotional and rational elements,...     »

dissemination strategy, communication strategy, dissemination plan, research management, innovation management, physical activity, active ageing, active and healthy ageing, AHA, healthy ageing, physical activation, assistive technology, ageing society, older persons, ageing societies, demographic change, age inclusive communities, age-friendly communities, age-friendly, personalised healthcare, early detection, early intervention, prevention, empowerment of older persons, patient empowerment, patient involvement, playful intervention, ageing at home, aging in place, digital care, digital health, gerontechnology, gerontotechnology      «

dissemination strategy, communication strategy, dissemination plan, research management, innovation management, physical activity, active ageing, active and healthy ageing, AHA, healthy ageing, physical activation, assistive technology, ageing society, older persons, ageing societies, demographic change, age inclusive communities, age-friendly communities, age-friendly, personalised healthcare, early detection, early intervention, prevention, empowerment of older persons, patient empowerment, pa...     »

Personal use of this material is allowed. Permission from the REACH consortium and the authors must be formally obtained for all other uses such as for use in any type of media, for reprinting/republishing of this material for advertising/promotional/commercial purposes, for the creation of new collective or scientific works from this work, for the resale/redistribution/upload/sharing to servers/repositories, and for the reuse of any copyrighted element or part of this work in any other type of works.     «

Personal use of this material is allowed. Permission from the REACH consortium and the authors must be formally obtained for all other uses such as for use in any type of media, for reprinting/republishing of this material for advertising/promotional/commercial purposes, for the creation of new collective or scientific works from this work, for the resale/redistribution/upload/sharing to servers/repositories, and for the reuse of any copyrighted element or part of this work in any other type of...     »