Startups have become an important factor in the logistics market. Despite their enormous innovation potential, however, their role as partners or competitors for established logistics service providers (LSPs) has not been explored so far. In order to investigate this new phenomenon, this inductive study applies two different qualitative methods. First, we conduct a qualitative content analysis of 75 logistics startups' websites resulting in four major types of logistics startups. We use this classification for our second study, which collects case study data from 19 companies (logistics startups and LSPs) and investigates how logistics startups affect established LSPs.     «

Startups have become an important factor in the logistics market. Despite their enormous innovation potential, however, their role as partners or competitors for established logistics service providers (LSPs) has not been explored so far. In order to investigate this new phenomenon, this inductive study applies two different qualitative methods. First, we conduct a qualitative content analysis of 75 logistics startups' websites resulting in four major types of logistics startups. We use this cla...     »