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- Document type:
- Konferenzbeitrag
- Author(s):
- Neubig, C.M.; Staudigel, M.; Roosen, J.
- Non-TUM Co-author(s):
- nein
- Cooperation:
- international
- Title:
- Exploring Consumers’ Implicit and Explicit Associations Towards Sugar Reduction Claims on Breakfast Cereals
- Intellectual Contribution:
- Discipline-based Research
- Book / Congress title:
- European Marketing Academy EMAC 2021 Conference
- Congress (additional information):
- Madrid, Spain
- Year:
- 2021
- Month:
- May
- Key publication:
- Nein
- Peer reviewed:
- Ja
- Commissioned:
- not commissioned
- Technology:
- Nein
- Interdisciplinarity:
- Ja
- Mission statement:
- ;
- Ethics and Sustainability:
- Nein
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