Huber, Michael; Leimeister, Jan Marco; Krcmar, Helmut
Towards a pattern based approach for designing virtual communities for innovations
In the field of Open Innovation, virtual communities set up by companies in order to integrate customers into their innovation process are a new and promising instrument. As there is actually a lack of systematic approaches for designing these communities, in this paper, we propose a pattern based two-step model, which enables non-intuitive design choices for virtual communities for innovations.
Book / Congress title:
Workshop-Proceedings der Tagung Mensch & Computer 2009