Jörg Königstorfer Licensing-Effekte beim Kauf und Konsum von Lebensmitteln41-50Marke, Nachhaltigkeit und Verbraucherpolitik: Die Gewährleistungmarke im Spannungsfeld zwischen Unternehmen, Konsumenten und RegulierungDirk-Mario Boltz, Manfred Bruhn, Andrea Gröppel-Klein, and Kai-Uwe HellmannNomos2022
Preuss, H.; Koenigstorfer,J.; Dannewald, T.Contingent Valuation Measurement for Staging the Olympic Games: The Failed Bid to Host the 2018 Winter Games in Munich461-478.Perspektiven des DienstleistungsmanagementsStefan Roth, Chris Horbel und Bastian PoppSpringer2020
Jörg KönigstorferInnovationsökonomie und-management im Sporthofmann2019
Koenigstorfer, Joerg ; Wojciech KulczyckiThe Legacy of Corruption in the Context of the 2014 FIFA World Cup: Short-term and Long-term Consequences for Sponsorship PerceptionLegacies and Mega Events: Fact or Fairy Tales?Routledge2018
Cornwell, T. Bettina and Joerg KoenigstorferSponsors as Meso-Level Actors in Sport: Understanding Individual Decisions as Foundational to Sustainability in Food and DrinkRoutledge Handbook of Sport and the EnvironmentRoutledge2017
Koenigstorfer, Joerg ; Wojciech Kulczycki The Legacy of Corruption in the Context of the 2014 FIFA World Cup: Short-term and Long-term Consequences for Sponsorship Perception Legacies and Mega Events: Fact or Fairy Tales?Routledge2018
Uhrich, Sebastian, Johannes Berendt, and Joerg Koenigstorfer Rivalry in the German Bundesliga: Opportunities for and Threats to Marketing FootballInternational Cases in the Business of SportSimon Chadwick, Dave Arthur, and John BeechRoutledge2016
Koenigstorfer, JoergConsumer Loyalty in SportContemporary Issues in Sport Management: A Critical IntroductionTerri ByersSage Publications2016
Koenigstorfer, Joerg Consumer Goals and Food Consumption in Exercise ContextsExercise Training: Types and Methods, Role in Disease Prevention and Health BenefitsLucy DukesNova Science Publishers2015
Koenigstorfer, JoergConsumer Acceptance of the Mobile InternetEncyclopedia of Mobile Phone Behavior Zheng Yan, HersheyIGI Global2015