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- Document type:
- Buchbeitrag
- Author(s):
- Skiera, Bernd; Abou Nabout, Nadia
- Cooperation:
- national
- Title:
- Gewinnmaximales Suchmaschinenmarketing
- Pages contribution:
- 241-248
- Editor:
- Schwarz, Torsten
- Book title:
- Digital Commerce: Online den Umsatz steigern: Wie Multichannel, Social Web und Mobile den Handel verändern
- Intellectual Contribution:
- Contribution to Practice
- Publisher:
- marketing-BÖRSE
- Publisher address:
- Waghäusel
- Year:
- 2013
- Format:
- Text
- Key publication:
- Nein
- Peer reviewed:
- ja
- International:
- Nein
- Book review:
- Nein
- Commissioned:
- not commissioned
- Category:
- research
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