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- Document type:
- Konferenzbeitrag
- Author(s):
- Skiera, Bernd; Abou Nabout, Nadia
- Non-TUM Co-author(s):
- ja
- Cooperation:
- national
- Title:
- PROSAD: A Bidding Decision Support System for PRofit Optimizing Search Engine ADvertising
- Intellectual Contribution:
- Contribution to Practice
- Book / Congress title:
- New Developments in the Practice of Marketing Science 2011-2012: Impact and Implementation
- Congress (additional information):
- Washington
- Year:
- 2011
- Month:
- Dec
- Key publication:
- Nein
- Peer reviewed:
- Ja
- International:
- Nein
- Book review:
- Nein
- Commissioned:
- not commissioned
- Professional Journal:
- Nein
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