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- Document type:
- Buch
- Author(s):
- Abou Nabout, Nadia
- Non-TUM Co-author(s):
- nein
- Cooperation:
- national
- Title:
- Optimal Search Engine Marketing
- Bookseries title:
- Electronic Commerce, Marketing & Finance
- Publisher:
- Dr. Kovac
- Publisher address:
- Hamburg
- Year:
- 2012
- Intellectual Contribution:
- Discipline-based Research
- Format:
- Text
- Key publication:
- Ja
- Peer reviewed:
- ja
- International:
- Ja
- commissioned:
- not commissioned
- Category:
- PhD thesis
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