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Document type:
Konferenzbeitrag 
Author(s):
Baecker, Julius; Wollmann, Markus; and Weking, Jörg 
Non-TUM Co-author(s):
nein 
Cooperation:
national 
Title:
Opportunities and Challenges of Use-oriented Business Models in Industrial Settings 
Abstract:
For traditional manufacturers, servitization and digitization are opening new business opportunities. Shifting from traditional business models of discrete sales to usage-oriented business models through product–service systems is a promising way to gain a competitive advantage. Based on a series of expert interviews, this study examines the opportunities and challenges of use-oriented business models in industrial settings. Opportunities include reaching specific customer segments more effectiv...    »
 
Intellectual Contribution:
Discipline-based Research 
Book / Congress title:
27th Americas Conference on Information Systems 
Congress (additional information):
Montreal, Canada 
Year:
2021 
Month:
Aug 
Key publication:
Nein 
Peer reviewed:
Nein 
Commissioned:
not commissioned 
Technology:
Nein 
Interdisciplinarity:
Nein 
Mission statement:
Ethics and Sustainability:
Nein