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Document type:
Konferenzbeitrag 
Author(s):
Klimmek, Moritz; Hermes, Sebastian; Schreieck, Maximilian; Krcmar, Helmut 
Non-TUM Co-author(s):
nein 
Cooperation:
Title:
Modeling a Multi-Platform Strategy: A Case Study of Google 
Intellectual Contribution:
Discipline-based Research 
Book / Congress title:
Twenty-Fifth Pacific Asia Conference on Information Systems 
Congress (additional information):
Virtual online conference 
Year:
2021 
Month:
Jul 
Key publication:
Nein 
Peer reviewed:
Ja 
Commissioned:
not commissioned 
Technology:
Nein 
Interdisciplinarity:
Nein 
Mission statement:
Ethics and Sustainability:
Nein