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Document type:
Konferenzbeitrag 
Author(s):
Cheng, Kathleen; Schreieck, Maximilian; Wiesche, Manuel; Krcmar; Helmut 
Non-TUM Co-author(s):
ja 
Cooperation:
national 
Title:
Emergence of a Post-App Era – An Exploratory Case Study of the WeChat Mini-Program Ecosystem 
Abstract:
Mobile applications (apps) have long fueled the growth of digital business models. However, an increasing reluctance amongst smartphone users to download them has surfaced. For services of infrequent use, it is questionable whether native apps and their respective app stores still offer a suitable development strategy. In China, a novel phenomenon responds to the debate, introducing lightweight micro-apps embedded into the social messaging platform of WeChat. Known as Mini-Programs (MPs), WeChat...    »
 
Intellectual Contribution:
Discipline-based Research 
Book / Congress title:
15th International Conference on Wirtschaftsinformatik 
Congress (additional information):
Potsdam, Germany 
Year:
2020 
Month:
Mar 
Key publication:
Nein 
Peer reviewed:
Ja 
International:
Ja 
Book review:
Nein 
Commissioned:
not commissioned 
Interdisciplinarity:
Nein 
Mission statement:
Ethics and Sustainability:
Nein