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Dokumenttyp:
Zeitschriftenaufsatz 
Autor(en):
Füller, Kathrin; Weking, Jörg; Böhm, Markus; Krcmar, Helmut 
Nicht-TUM Koautoren:
nein 
Titel:
Leveraging Customer-integration Experience: A Review of Influencing Factors and Implications 
Abstract:
Organizations have increasingly begun to co-create innovations, conduct idea competitions, or conduct crowdsourcing initiatives with customers in online communities. Yet, many customer-integration methods fail to attract sufficient customer participation and engagement. We draw on previous research to identify customers’ experience as an important determinant of whether customer-integration initiatives succeed. However, research has rarely applied the notion of experience in the context of custo...    »
 
Zeitschriftentitel:
Communications of the Association for Information Systems (CAIS) 
Journal gelistet in FT50 Ranking:
nein 
Jahr:
2019 
Band / Volume:
44 
Heft / Issue:
Leitbild: