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- Document type:
- Zeitschriftenaufsatz
- Author(s):
- Pfeffer, Jürgen; Zorbach, Thomas; Carley, Kathleen M.
- Title:
- Understanding online firestorms: Negative word of mouth dynamics in social media networks
- Journal title:
- Journal of Marketing Communicatios
- Year:
- 2014
- Journal volume:
- 20
- Journal issue:
- 1-2
- Pages contribution:
- 117--128
- Fulltext / DOI:
- doi:10.1080/13527266.2013.797778
- WWW:
- https://www.tandfonline.com/doi/abs/10.1080/13527266.2013.797778
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