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Document type:
Konferenzbeitrag 
Author(s):
Klinker, Kai; Wiesche, Manuel; Krcmar, Helmut 
Non-TUM Co-author(s):
nein 
Cooperation:
Title:
Supporting Creative Processes with IT: A literature review 
Abstract:
Over the last decades, advances in IT have changed markets and businesses. Companies that were unable to adopt have vanished. In most businesses, the best strategy for keeping a competitive advantage is to innovate at a faster pace than rival organizations. This requires a systematic approach to innovation that is tailored to the individual situation of a company. In order to improve the speed and quality of their innovation process on an organizational level, companies can incorporate IT soluti...    »
 
Book / Congress title:
Multikonferenz Wirtschaftsinformatik 
Congress (additional information):
Lüneburg, Germany 
Year:
2018 
Month:
Mar 
Mission statement: