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Author(s):
Olaverri-Monreal, Cristina; Bengler, Klaus 
Title:
Impact of cultural diversity on the menu structure design of Driver Information Systems: A cross-cultural study 
Abstract:
A detailed study of cultural differences can facilitate the process of introducing a product into a particular market. Such an analysis can be used to decide to what extend a global design of a product needs to be considered and which subsequent measures related to localization or adaptation to a specific target culture need to be taken. In the particular case of a Driver Information System (DIS), cultural preferences in the interaction with the user interface could lead to a decrease of the eas...    »
 
Book / Congress title:
Intelligent Vehicles Symposium (IV) 
Publisher:
IEEE 
Year:
2011 
Pages:
107--112 
Print-ISBN:
978-1-4577-0890-9 
Fulltext / DOI: