User: Guest  Login
Document type:
Konferenzbeitrag 
Author(s):
Füller, Kathrin; Böhm, Markus; Krcmar, Helmut 
Title:
Designing for Positive User Experience in Product Design: A Qualitative Analysis of Toolkit Design Elements and their Implications on Emotional Reactions and Perceptions 
Abstract:
Companies increasingly equip their customers with toolkits for user innovation and design to address the challenges of growing customer demand for unique products and increasingly heterogeneous customer preferences. Yet, compared to buying a product off the shelf, customizing products through toolkits requires higher efforts, time, and expertise from customers. To outbalance increased efforts, toolkits need to be designed in a way that makes the product design task fun and engaging. Based on mar...    »
 
Keywords:
Open Innovation, Mass Customization, Toolkits for User Innovation and Design, Product Design 
Book / Congress title:
Hawaii International Conference on Systems Sciences 
Year:
2016