Knowledge is widely recognized as a strategic factor to business success. Therefore, it has become increasingly important for the companies to develop their knowledge potential and to form the basis for long-term and sustainable competitive advantages. The companies have to be aware which knowledge they have and how the knowledge should be developed to meet the challenges of the future. In this context an approach that combines knowledge mapping and scenario technique to find strategies for company’s knowledge development is presented. Knowledge mapping is a process of creating an inventory of the current knowledge and representing its distribution within a company. On this basis, and considering the impact of internal and external factors scenario technique is used to improve the state of knowledge. This results in developing target knowledge map. The difference between current and target knowledge structure allows deriving measures to close the gap and to exploit company's development opportunities. This paper highlights the importance of knowledge development for long-term economic growth and provides a description of an approach for achieving this objective.      «

Knowledge is widely recognized as a strategic factor to business success. Therefore, it has become increasingly important for the companies to develop their knowledge potential and to form the basis for long-term and sustainable competitive advantages. The companies have to be aware which knowledge they have and how the knowledge should be developed to meet the challenges of the future. In this context an approach that combines knowledge mapping and scenario technique to find strategies for comp...     »