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Document type:
Konferenzbeitrag 
Author(s):
Jurisch, Marlen; Krcmar, Helmut; Scholl, Hans Jochen; Wang, Kai; Wang, Yuan; Woods, Grant; Xu, Donghe; Yao, Yaxing 
Non-TUM Co-author(s):
ja 
Cooperation:
international 
Title:
Digital and Social Media in Pro Sports: Analysis of the 2013 UEFA Top Four 
Abstract:
Just like other businesses, so do professional sports teams use multi-functional websites and other online vehicles to connect to their audiences providing news, match day information, player statistics, and shopping opportunities among others. However, with the rapidly grown popularity of social media and mobile computing, the service expectations and functional requirements for digital online presence and interaction have also changed. We studied the characteristics of the 2013 UEFA top four f...    »
 
Book / Congress title:
Proceedings of the 47th Hawaii International Conference on System Sciences 
Congress (additional information):
Waikoloa, Big Island 
Publisher:
n/a 
Year:
2014 
Month:
Jan 
Key publication:
Nein 
Peer reviewed:
Ja 
International:
Ja 
Book review:
Nein 
Commissioned:
not commissioned 
Professional Journal:
Nein 
Interdisciplinarity:
Nein