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Dokumenttyp:
Konferenzbeitrag
Autor(en):
Schmidt, Danilo Marcello; Bauer, Paul; Mörtl, Markus
Titel:
Product-Service Systems for Influencing Customer Barriers and Customer Acceptance
Seitenangaben Beitrag:
213-217
Abstract:
Product-Service System (PSS) is an approach, which is beneficial for several stakeholders, like society, provider and customer. In most literature, PSS is described from the perspective of providers and how companies can use PSS to gain benefits. However, we claim that product designers can use PSS to increase the customer acceptance by reducing or eliminating the influence of barriers of customer acceptance. In this, paper, we did a literature research to identify barriers of customer acceptanc...     »
Stichworte:
Customer Acceptance, Product Design, Product-Service Systems
Herausgeber:
Eunjin Hwang
Kongress- / Buchtitel:
International Conference on Business Marketing and Management
Datum der Konferenz:
08.11-10.11.2014
Verlag / Institution:
IACSIT Press
Verlagsort:
Singapore
Jahr:
2014
Quartal:
4. Quartal
Jahr / Monat:
2014-11
Monat:
Nov
Serien-ISSN:
2301-3567
Hinweise:
Entwicklungs- und Konstruktionsmethodik
Semester:
WS 14-15
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