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Document type:
Zeitschriftenaufsatz 
Author(s):
Peattie, K.; Belz, F.M. 
Non-TUM Co-author(s):
ja 
Cooperation:
Title:
Sustainability Marketing. An Innovative Conception of Marketing 
Intellectual Contribution:
Discipline-based Research 
Journal title:
Marketing Review St. Gallen 
Year:
2010 
Journal volume:
27 
Journal issue:
Pages contribution:
8-15 
Key publication:
Nein 
Peer reviewed:
Nein 
International:
Nein 
Book review:
Nein 
Commissioned:
not commissioned 
Professional Journal:
Ja