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Document type:
Zeitschriftenaufsatz 
Author(s):
Bilharz, M.; Belz, F.M. 
Non-TUM Co-author(s):
nein 
Cooperation:
Title:
Öko als Luxus-Trend: Rosige Zeiten für die Vermarktung "grüner" Produkte? 
Intellectual Contribution:
Discipline-based Research 
Journal title:
Marketing Review St. Gallen 
Year:
2008 
Journal volume:
25 
Journal issue:
Pages contribution:
6-10 
Key publication:
Nein 
Peer reviewed:
Ja 
International:
Ja 
Book review:
Nein 
Commissioned:
not commissioned 
Professional Journal:
Ja