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- Document type:
- Zeitschriftenaufsatz
- Author(s):
- Belz, F.M.
- Non-TUM Co-author(s):
- nein
- Cooperation:
- -
- Title:
- Open Innovation, Mass Customization and Viral Marketing: Involvieren und integrieren Sie Ihre Kunden
- Intellectual Contribution:
- Contribution to Practice
- Journal title:
- Brauwelt
- Year:
- 2008
- Journal volume:
- 148
- Journal issue:
- 21/22
- Pages contribution:
- 590-591
- Judgement review:
- 0
- Key publication:
- Nein
- Peer reviewed:
- Nein
- International:
- Nein
- Book review:
- Nein
- Commissioned:
- not commissioned
- Professional Journal:
- Ja
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