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Document type:
Konferenzbeitrag 
Author(s):
Koene, Philip; Köbler, Felix; Burgner, Peter; Resatsch, Florian; Sandner, Uwe; Leimeister, Jan Marco; Krcmar, Helmut 
Non-TUM Co-author(s):
ja 
Cooperation:
national 
Title:
RFID-based Media Usage Panels in Real-World Settings 
Abstract:
Traditional paper-based longitudinal or cross section panel surveys, used for market research are time and cost consuming and can suffer from contaminating effects like social desirability bias or respondent conditioning. Electronic data capture methods can improve the time and cost efficiency of market research panels. Radio Frequency Identification (RFID) technology allows a seamless and non-intrusive integration of information systems into everyday life environments. This enables the automate...    »
 
Intellectual Contribution:
Discipline-based Research 
Book / Congress title:
18th European Conference on Information Systems IT to Empower 
Congress (additional information):
Pretoria, South Africa 
Publisher:
University of Pretoria, Department of Informatics 
Year:
2010 
Month:
Jun 
Key publication:
Nein 
Peer reviewed:
Ja 
International:
Ja 
Book review:
Nein 
Commissioned:
not commissioned 
Professional Journal:
Nein