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Document type:
Konferenzbeitrag 
Author(s):
Blohm, Ivo; Fähling, Jens; Leimeister, Jan Marco; Krcmar, Helmut; Fischer, Jan 
Non-TUM Co-author(s):
ja 
Cooperation:
national 
Title:
Accelerating customer integration into innovation processes using Pico-Jobs 
Abstract:
The internet enabled new forms of crowdsourcing by introducing electronic marketplaces for services that could hardly be traded before. Market places such as Amazon?s Mechanical Turk install a member base for third parties, where they can offer small, highly structured paid tasks which can hardly be solved automatically with ICT which we call Pico-Jobs. In this paper a new method for systematically utilizing the creative potential of the users of these market places for new product development i...    »
 
Intellectual Contribution:
Discipline-based Research 
Book / Congress title:
XXII ISPIM Conference The Dynamics of Innovation 
Congress (additional information):
Bilbao, Spain 
Publisher:
Lappeenranta University of Technology Press 
Year:
2010 
Month:
Jun 
Key publication:
Nein 
Peer reviewed:
Ja 
International:
Ja 
Book review:
Nein 
Commissioned:
not commissioned 
Professional Journal:
Nein