Petkov, Petromil; Köbler, Felix; Foth, Marcus; Medland, Richard C.; Krcmar, Helmut
Non-TUM Co-author(s):
nein
Cooperation:
-
Title:
Engaging energy saving through motivation-specific social comparison
Abstract:
Comparison is widely used in research projects and commercial products whose goal is to motivate energy saving at home. This research builds on fundamental theories from social psychology in an attempt to shed light on how to motivate consumers to conserve energy by providing relevant people for social comparison depending on consumer?s motivation to compare. To support the research process, the mobile application EnergyWiz was developed through a theory-driven design approach. Along with other features EnergyWiz provides users with three types of social comparison ? normative, one-on-one and ranking. The results of interviews with prospective users are used to derive design suggestions for relevant people for comparison (comparison subjects). «
Comparison is widely used in research projects and commercial products whose goal is to motivate energy saving at home. This research builds on fundamental theories from social psychology in an attempt to shed light on how to motivate consumers to conserve energy by providing relevant people for social comparison depending on consumer?s motivation to compare. To support the research process, the mobile application EnergyWiz was developed through a theory-driven design approach. Along with other... »
Intellectual Contribution:
Discipline-based Research
Book / Congress title:
ACM CHI Conference on Human Factors in Computing Systems