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Document type:
Konferenzbeitrag 
Author(s):
Eckjans, Dennis; Fähling, Jens; Leimeister, Jan Marco; Krcmar, Helmut 
Non-TUM Co-author(s):
ja 
Cooperation:
national 
Title:
Mobile customer integration: A smartphone application prototype for conducting mobile conjoint studies 
Abstract:
Rapid technological advancements and widespread adoption of smartphones in recent years provide companies with new opportunities for integrating customers in innovation processes. In this paper we present a prototype of a smartphone application that can be used by marketing researchers to conduct mobile conjoint studies. Compared to traditional approaches, our prototype allows conjoint studies to be carried out in a shorter timeframe with a large number of distributed respondents. After a brief...    »
 
Intellectual Contribution:
Discipline-based Research 
Book / Congress title:
International Conference on Mobile Business Mobile Internet: a new paradigm in a new value network 
Congress (additional information):
Como, Italy 
Year:
2011 
Month:
Jun 
Key publication:
Nein 
Peer reviewed:
Ja 
International:
Ja 
Book review:
Nein 
Commissioned:
not commissioned 
Professional Journal:
Nein