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Document type:
Buchbeitrag 
Author(s):
Fähling, Jens; Blohm, Ivo; Leimeister, Jan Marco; Krcmar, Helmut; Fischer, Jan 
Cooperation:
national 
Title:
Pico-Jobs as an Open Innovation Tool for Utilising Crowdsourcing 
Pages contribution:
S. 199-214 
Abstract:
The Internet enables new forms of crowdsourcing by electronic platforms. Companies can use these platforms for opening up their innovation processes and for integrating customers by small, highly structured paid tasks. We call these tasks Pico-Jobs and illustrate them as an open innovation tool for systematically utilising the creative potential of customers for activities during the innovation process. The characteristics of Pico-Jobs are elaborated by reviewing leading crowdsourcing platforms...    »
 
Editor:
Lundström, Jenny S.Z.E.; Wiberg, Mikael; Hrastinkski, Stefan; Edenius, Mats; Agerfalk, Pär J. 
Book title:
Managing Open Innovation Technologies 
Intellectual Contribution:
Discipline-based Research 
Publisher:
Springer Verlag 
Year:
2013 
Reviewed:
nein 
Format:
Text 
Key publication:
Nein 
Peer reviewed:
nein 
International:
Ja 
Book review:
Nein 
Commissioned:
not commissioned 
Category:
textbook