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Document type:
Konferenzbeitrag 
Author(s):
Knebel, Uta; Leimeister, Jan Marco; Krcmar, Helmut 
Non-TUM Co-author(s):
nein 
Cooperation:
Title:
Personal Mobile Sports Companion: Design and Evaluation of IT-supported Product-Service-Bundles in the Sports Industry 
Abstract:
Integrated product-service packages (hybrid products) can open new markets and target groups to companies. However, existing approaches to service or product development do not sufficiently address simultaneous development and domain-specific issues. A very promising new field for such bundles is the health and fitness industry. In this research, we designed and built an IT-supported training system for running (the Mobile Sports Companion, MSC) that closely interlocks a product and correspondin...    »
 
Intellectual Contribution:
Discipline-based Research 
Book / Congress title:
15th European Conference on Information Systems (ECIS 2007) 
Congress (additional information):
St. Gallen, Switzerland 
Publisher:
University of St. Gallen, Institute of Information Management 
Year:
2007 
Month:
Jun 
Key publication:
Nein 
Peer reviewed:
Ja 
International:
Ja 
Book review:
Nein 
Commissioned:
not commissioned 
Professional Journal:
Nein