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Document type:
Konferenzbeitrag 
Author(s):
Engel, Tobias; Lunow, Sascha; Fischer, Julian; Köbler, Felix; Goswami, Suparna; Krcmar, Helmut 
Non-TUM Co-author(s):
nein 
Cooperation:
Title:
Value Creation in Pharmaceutical Supply Chains using Customer-Centric RFID Applications 
Abstract:
This study proposes an approach towards generating value in pharmaceutical supply chains using radio frequency identification (RFID) technology. The approach focuses on the relationship between pharmacies, customers and manufacturers. Multiple explorative case studies were conducted and analyzed to identify potential areas for improvement in the supply chain (SC), and means of customer integration supported with Near Field Communication (NFC) devices. NFC is a standard for radio frequency commun...    »
 
Intellectual Contribution:
Discipline-based Research 
Book / Congress title:
Smart SysTech 2012, European Conference on Smart Objects 
Congress (additional information):
Munich, Germany 
Publisher:
VDE ITG 
Year:
2012 
Month:
Jun 
Key publication:
Nein 
Peer reviewed:
Ja 
International:
Ja 
Book review:
Nein 
Commissioned:
not commissioned 
Professional Journal:
Nein