Open Innovation makes the company’s border permeable for knowledge exchange. However transferring Open Innovation input into the company (outside-in innovation) and applying it in product development poses the problem of processing it specific to the needs of the recipients. To utilize outside-in innovation input in product development we contribute a process-related approach consisting of the steps (1) Collection, (2) Operationalization, and (3) Substantiating Results. We validate the approach and especially step 2 in an empirical case study together with industry     «

Open Innovation makes the company’s border permeable for knowledge exchange. However transferring Open Innovation input into the company (outside-in innovation) and applying it in product development poses the problem of processing it specific to the needs of the recipients. To utilize outside-in innovation input in product development we contribute a process-related approach consisting of the steps (1) Collection, (2) Operationalization, and (3) Substantiating Results. We validate the approach...     »