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Document type:
Zeitschriftenaufsatz 
Author(s):
Uhrich, Sebastian; Koenigstorfer, Joerg; Groeppel-Klein, Andrea 
Non-TUM Co-author(s):
ja 
Cooperation:
national 
Title:
CSR wins the cup – how social activities leverage commercial sponsorships 
Intellectual Contribution:
Discipline-based Research 
Journal title:
Advances in Consumer Research 
Year:
2012 
Journal volume:
39 
Pages contribution:
528-530 
Reviewed:
ja 
Key publication:
Nein 
Peer reviewed:
Ja 
International:
Ja 
Book review:
Nein 
Commissioned:
not commissioned 
Professional Journal:
Ja