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Document type:
Buchbeitrag 
Author(s):
Gröppel-Klein, Andrea; Königstorfer, Jörg 
Non-TUM Co-author(s):
ja 
Cooperation:
national 
Title:
Sportsponsoring und Ambushing 
Pages contribution:
185-206 
Editor:
Bauer, Hans H.; Heinrich, Daniel; Samak, Michael 
Book title:
Erlebniskommunikation: Erfolgsfaktoren für die Marketingpraxis 
Intellectual Contribution:
Discipline-based Research 
Publisher:
Springer 
Publisher address:
New York 
Year:
2012 
Reviewed:
nein 
Format:
Text 
Key publication:
Nein 
Peer reviewed:
nein 
International:
Nein 
Book review:
Ja 
Commissioned:
not commissioned 
Category:
research 
Interdisciplinarity:
Ja 
Mission statement:
Communication, Information 
Ethics and Sustainability:
Nein