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- Dokumenttyp:
- Konferenzbeitrag
- Autor(en):
- Engeser, S.; Steiner, S.; Kehr, H. M.
- Nicht-TUM Koautoren:
- nein
- Kooperation:
- -
- Titel:
- Tracking Motivation of Lead Users and Non Lead Users in Workshops on Sustainable Innovations
- Intellectual Contribution:
- Discipline-based Research
- Kongress- / Buchtitel:
- 39th European Marketing Academy Conference (EMAC)
- Kongress / Zusatzinformationen:
- Copenhagen, Denmark
- Jahr:
- 2010
- Monat:
- Jun
- Sprache:
- de
- Erscheinungsform:
- Format:
- Text
- Key publication:
- Nein
- Peer reviewed:
- Ja
- International:
- Ja
- Book review:
- Nein
- commissioned:
- not commissioned
- Professional Journal:
- Nein
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