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Uhrich, Sebastian, Johannes Berendt, and Joerg Koenigstorfer
Rivalry in the German Bundesliga: Opportunities for and Threats to Marketing Football
International Cases in the Business of Sport
Simon Chadwick, Dave Arthur, and John Beech
Routledge
2016

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Koenigstorfer, Joerg
Consumer Loyalty in Sport
Contemporary Issues in Sport Management: A Critical Introduction
Terri Byers
Sage Publications
2016

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Preuss, Holger, Norbert Schuette, Joerg Koenigstorfer, and Lamartine P. DaCosta
Olympic Values Perceived by the Young Population in Brazil, Germany, United States, and United Kingdom
7th International Sport Business Symposium
Lillehammer
2016

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Kulczycki, Wojtek, Santosh Mikas, and Joerg Koenigstorfer
Where to Engage in CSR? The Influence of Social Cause Proximity on Attitude towards Small-Sized (vs. Large-Sized) Sporting Goods Retailers
16th European Academy of Management Conference
Paris
2016

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Kulczycki, Wojtek, Benjamin Pfister, and Joerg Koenigstorfer
Partnering for Corporate Social Responsibility in the Context of Mega-Sport Event Sponsorship
24th European Association for Sport Management Conference
Warsaw
2016

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Pfitzner, Rebecca and Joerg Koenigstorfer
Employee Participation in Corporate Running Events Improves Organizational Climate
5th Well-Being at Work Conference
Amsterdam
2016

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Preuss, Holger, Lamartine DaCosta, Jörg Königstorfer, and Norbert Schütte
Olympic Ideals Nowadays
8th International Sport Business Symposium
Rio de Janeiro, Brasil
2016

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Koenigstorfer, Joerg;Baumgartner, Hans
The Effect of Fitness Branding on Restrained Eaters’ Food Consumption and Postconsumption Physical Activity
Journal of Marketing Research
2016
53
1
124-138

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Wemmer, Felix;Emrich, Eike;Koenigstorfer, Joerg
The impact of coopetition-based open innovation on performance in nonprofit sports clubs
European Sport Management Quarterly
2016
16
3
341-363

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Kulczycki, Wojciech;Koenigstorfer, Joerg
Doing good in the right place: city residents' evaluations of professional football teams' local (vs. distant) corporate social responsibility activities
European Sport Management Quarterly
2016
16
4
502-524