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- Document type:
- Konferenzbeitrag
- Author(s):
- Lucke, Sabrina, Joerg Koenigstorfer, and Angela Y. Lee
- Non-TUM Co-author(s):
- ja
- Cooperation:
- international
- Title:
- Consumer Reactance to Persuasive Messages: How Personal Preferences Influence Attitude and Attitude Change
- Intellectual Contribution:
- Learning and Pedagogical Research
- Book / Congress title:
- Advances in Consumer Research
- Congress (additional information):
- San Diego
- Year:
- 2017
- Month:
- Oct
- Semester:
- WS 17-18
- Key publication:
- Nein
- Peer reviewed:
- Nein
- International:
- Ja
- Book review:
- Nein
- Commissioned:
- not commissioned
- Interdisciplinarity:
- Ja
- Mission statement:
- ;
- Ethics and Sustainability:
- Ja
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