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Document type:
Konferenzbeitrag 
Author(s):
Lucke, Sabrina, Joerg Koenigstorfer, and Angela Y. Lee 
Non-TUM Co-author(s):
ja 
Cooperation:
international 
Title:
Consumer Reactance to Persuasive Messages: How Personal Preferences Influence Attitude and Attitude Change 
Intellectual Contribution:
Learning and Pedagogical Research 
Book / Congress title:
Advances in Consumer Research 
Congress (additional information):
San Diego 
Year:
2017 
Month:
Oct 
Semester:
WS 17-18 
Key publication:
Nein 
Peer reviewed:
Nein 
International:
Ja 
Book review:
Nein 
Commissioned:
not commissioned 
Interdisciplinarity:
Ja 
Mission statement:
Ethics and Sustainability:
Ja