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Document type:
Zeitschriftenaufsatz 
Author(s):
Ungemach, Christoph; Camilleri, Adrian R.; Johnson, Eric J.; Larrick, Richard P.; Weber, Elke U. 
Non-TUM Co-author(s):
ja 
Cooperation:
international 
Title:
Translated Attributes as Choice Architecture: Aligning Objectives and Choices Through Decision Signposts 
Abstract:
Every attribute can be expressed in multiple ways. For example, car fuel economy can be expressed as fuel efficiency (“miles per gallon”), fuel cost in dollars, or tons of greenhouse gases emitted. Each expression, or “translation,” highlights a different aspect of the same attribute. We describe a new mechanism whereby translated attributes can serve as decision “signposts” because they (1) activate otherwise dormant objectives, such as proenvironmental values and goals, and (2) direct the pers...    »
 
Keywords:
behavioral decision making; behavioral economics; consumer behavior; choice architecture; theory; government; regulations; applications; marketing; segmentation; translated attributes; proenvironmental behavior 
Intellectual Contribution:
Contribution to Practice 
Journal title:
Management Science 
Journal listet in FT50 ranking:
Management Science 
Year:
2017 
Covered by:
Scopus; Web of Science 
Publisher:
Institute for Operations Research and the Management Sciences (INFORMS) 
E-ISSN:
0025-19091526-5501 
Date of publication:
23.03.2017 
Key publication:
Ja 
Peer reviewed:
Ja 
International:
Ja 
Book review:
Nein 
Commissioned:
not commissioned 
Professional Journal:
Ja 
Interdisciplinarity:
Ja 
Mission statement:
Energy, Climate, Environment 
Ethics and Sustainability:
Ja