The Effect of Fitness Branding on Restrained Eaters’ Food Consumption and Postconsumption Physical Activity

Document type:: Zeitschriftenaufsatz
Author(s):: Koenigstorfer, Joerg; Baumgartner, Hans
Non-TUM Co-author(s):: ja
Cooperation:: national
Title:: The Effect of Fitness Branding on Restrained Eaters’ Food Consumption and Postconsumption Physical Activity
Intellectual Contribution:: Contribution to Practice
Journal title:: Journal of Marketing Research
Journal listet in FT50 ranking:: Journal of Marketing Research
Year:: 2016
Journal volume:: 53
Journal issue:: 1
Pages contribution:: 124-138
Fulltext / DOI:: doi:10.1509/jmr.12.0429
Publisher:: American Marketing Association (AMA)
E-ISSN:: 0022-24371547-7193
Date of publication:: 01.02.2016
Judgement review:: 0
Key publication:: Ja
Peer reviewed:: Ja
International:: Ja
Book review:: Nein
Commissioned:: not commissioned
Professional Journal:: Ja
Interdisciplinarity:: Ja
Mission statement:: Health, Nutrition
Ethics and Sustainability:: Nein
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