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Dokumenttyp:
Konferenzbeitrag 
Autor(en):
Füller, Kathrin; Ramanath, Ranjitha; Böhm, Markus; Krcmar, Helmut 
Nicht-TUM Koautoren:
nein 
Kooperation:
Titel:
Decision Support for the Selection of Appropriate Customer Integration Methods 
Abstract:
Co-creating innovations with external stakeholders, such as customers, is gaining popularity among companies as a way to address the competitive and market pressures they face. To this end, research has brought forward a no- table number of customer integration methods. The selection of a particular method is governed by various organizational constraints; there is, however, a paucity of research providing decision support for practitioners in terms of when to use which customer integration met...    »
 
Intellectual Contribution:
Discipline-based Research 
Kongress- / Buchtitel:
Proceedings der 12. Internationalen Tagung Wirtschaftsinformatik (WI 2015) 
Kongress / Zusatzinformationen:
Osnabrück 
Jahr:
2015 
Monat:
Mar 
Key publication:
Ja 
Peer reviewed:
Ja 
International:
Ja 
Book review:
Nein 
commissioned:
not commissioned 
Professional Journal:
Nein 
Interdisziplinarität:
Ja